I’ve worked in the Photo industry for 12 years. I got my start in the photo industry at MILK Studios and moved on to as in-house Digital Tech & First Assistant for celebrity photographer Vijat Mohindra.

I’ve since gone on to work on shoots for Popsugar, New York Times, Billboard, Complex, Angeleno Magazine, L’Officiel, Elle, GQ, Playboy, Harpers Bazaar, Angeleno, Paper Magazine, High Snobiety, BET, The Bond Agency, JBL, Puma, Nike, Sephora, Thrive Cosmetics, KVD Beauty, Moon, Mercer + Prince, Diff Eyewear, Olivers People, Yahoo, Creative Recreation, Citizens of Humanity.

I’m the Co-owner and Visual Director of Be-mag.com. At the start of 2026, I was instrumental in bringing to life the magazine’s first print issue since 2014. I headed the art direction, design & layout, a majority of the photography, logistics of printing and advertising for the magazine.

Formerly, I spent 14 years working as a Senior Publicist in the entertainment industry, getting my clients coveted editorial placements magazines and websites.

The skills I’ve picked up over the years have taught me what makes for an impactful image and how to think like an editor or art director. I have a unique insight into the life of an image, from concept, producing and shooting, branding and art direction, and lastly placement and publishing.

Email | Jmlabez@gmail.com